Tobi Lütke — From Snowboard Shop to Billion-Dollar Company (#359) | Ferriss Show notesOcean BlueDec 23, 2020·3 min read[05:58] How far back does Tobi’s obsession for optimization go?[08:14] How big is Shopify today?[09:13] How did Tobi and I first meet?[11:45] From my perspective, Shopify is a living example of what happens when the good guys win.[12:31] Did Tobi’s early authority problems lay the groundwork for his current success?